Web marketing: what’s new, what’s really true? 

Using the internet to reach your target market is the biggest trend in direct marketing. Web direct marketing spending is outpacing direct mail, telemarketing and traditional video marketing. See if you’re savvy about Web marketing by answering the quiz questions. We’ll select 2 winners from a drawing of those of you who answer the most questions correctly. Winners will receive a 512 MB flash drive.

1. The best way to avoid e-mail list fatigue is: Answer: Embedded bots that automatically clean lists Dynamite content Anti-spam appendages

2. People are more likely to open an electronic message: Answer: If you send it regularly If you leave the "from" blank If you list your company’s name in the return address

3. The best strategy for a fresh list and credibility is:   Answer: An easy unsubscribe message Spin-offs from a related blog Search engine optimization

4. Click through rates increase when you use: Answer: Metatags Cascading style sheets Tables

5. Split testing across your entire website: Answer: Verifies the best promotion Divides audiences for demographic testing Requires convergent site architecture

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