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Direct mail is a medium that empowers you to make 
your pitch like no other medium can. But you have to pay attention to the details if you want the proper response.
- Choose the right graphic design
- The right paper
- The right copy
- And the right mailing list
Not sure what you have is “right” on target or will totally miss the margin? Our creative services staff will work with you to make sure your marketing investment will receive the proper response!
Below are a few direct mail tips to help you get started in the “right” direction for your next  successful mailing!
- Use words that are “active” rather than “passive”
(Example: Say "dial this toll-free number" instead of "call this toll-free number." )
- Always follow AIDA
A - attract Attention
I - stimulate Interest
D - create Desire
A - incite Action
- Concentrate on the envelope’s copy
It’s the most important component in any direct mail package. Research shows that when it comes to direct mail, you have less than a second to attract someone's attention. If the reader doesn't feel compelled to open the envelope, the entire mailing package is wasted.
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