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Building Thunder Marine’s brand as a luxury power boat builder

PrimeNet’s Creative team was instrumental in helping with Thunder Marine’s corporate identity by designing a company newsletter and handout brochure. Since then, they have gone on to custom design postcards and self-mailers to coincide with Thunder Marine radio and TV commercials. Thunder Marine is the largest independent full-line luxury power boat dealer in the U.S..

Direct marketing objectives

Increase traffic to multiple dealer locations
Build brand
Support radio, TV and newspaper advertising

PrimeNet Solution Strategy & Creative

Promote family image by designing a fun filled newsletter. Copy inside kept customer informed of local and upcoming events to participate in. The latest information on boats and yachts from the manufacturer. Stressed to new prospects that you’re “Buying a lifestyle, not just buying a boat.”

Target Mail

Profiled prospect list
Current database - Thunder Marine customers
Compiled list - All boat owners in the state of Florida

Key Elements

Factory incentives, grand openings
Cruise Club Events, boat shows, fishing tournaments and customer loyalty events

“We have done several direct mail sales with you and had great results. We are breaking new ground in the boating industry with direct mail advertising and your company has been an essential part of our success. You also do a great job of ‘thinking outside the box’ to create cutting edge mail pieces.”

Mark LaPrada
President, CEO
Thunder Marine